As the owner of three successful pediatric dental practices that employ more than forty people and pay over two million dollars in wages and salaries annually, Ammar Idlibi is not only an experienced dentist, but also a successful businessman and entrepreneur.
Building a successful dental practice is impossible without finding, hiring, and managing the right people, yet most dentists have zero ability to identify and hire great employees. In most cases, a dental practice has a staff of five to fifteen people. Because this number isn’t big, every person on the team is very important, even if this person’s sole responsibility is to answer the phones. Their contact with prospects and patients on the phone directly influences first-time business, repeat business, and referrals.
A successful dental practice is an attitude-driven business. If you have a person with a negative attitude on your team, it will impact how many patients you have and how they feel about your practice.
The only surefire path to building a successful practice is having smiling, happy, enthusiastic people working in your practice, willing and eager to do their jobs better.
When it comes to the performance of your employees in your practice, you can only expect what you inspect. Building a pediatric practice is impossible if you don’t know your numbers. You also need to set team goals and work on them.
Ammar Idlibi recommends the following when it comes managing your staff: identify, reward, and motivate. Weed out the people who do poor work. Identify champions. Develop, involve, reward, and motivate them to do an even better job.